Testimonials
This is what really matters... what real people and real businesses experience working with B.G. Marketing have said about the company and its services.
Marketing
"In the spring of 2008, we found ourselves in need of some short term marketing leadership as we evaluated the direction we wanted to take our marketing department. Barbara was recommended by a trusted colleague as a person who could "hit the ground running". We needed someone who understood all aspects of marketing in the competitive, multi-platform broadband sector, and who could help to keep the marketing engine running. Barbara stepped right in and worked tirelessly to come up to speed and take the reins of our marketing initiatives. Her commitment to excellence and her ability to work whatever hours were necessary to achieve success helped to keep the company on track. A consulting agreement that started as a two month contract stayed in place for almost six months as Barbara continued to demonstrate her value to our company. If you are looking for a marketing professional who will be committed to the success of your company, then Barbara will fit right in."
Randy Watson
COO
Ygnition Networks
"Mission Impossible! No problem. BG Marketing (AKA Barbara Sullivan Roehrig) delivered big time for Court TV. Guaranteed. You won't find a more tenacious individual in the communications business. As a marketer, she understands what it means to cut through the clutter. As a competitor, she knows what it takes to win a war. She was the fuse in the distribution success of Court TV. Her acute competitive spirit, diligence and ability to get the results we critically needed was amazing. She always keeps the project moving and you'll know exactly where the project stands on a moment's notice. I'm talking results, not theory. A truly fantastic consulting experience."
Bob Rose
EVP Court TV
"At my first start-up company in the early 1990s, Barbara assisted me with the rollout of the first online distribution center for cell phones. Seven years later, when I started my next company I immediately went looking for Barbara. Most early stage companies only dream of having a world-class marketing department, with Barbara as our outsourced VP of Marketing we have it! From naming our company to shaping our message and setting web site goals, Barbara has been invaluable to me and our organization. And the financial person in me appreciates the fact that she is incredibly productive resulting in the most extraordinary cost to benefit ratio. Anyone who wants to know more about the benefits of working with Barbara need only write to me! "
Trent S. Sutton
President and Founder
Purelink.net
tsutton@quintess.com
"Time and knowledge are two very valuable commodities. We needed to quickly accelerate our understanding of an industry and Barbara aggressively and enthusiastically tackled our project, allowing us to make investment decisions faster and with greater conviction."
Peter Lewis
Investment Banking Industry
"B.G. Marketing enhanced our marketing initiatives by providing us with key U.S. learnings for our business and insight into how best to bring a new product to market. Barb helped us create our marketing strategy and provided us with important pointers for execution. B.G. Marketing was an incredibly valuable resource to us initiating and managing programmer relationships. Her insights, analysis and interpretations of U.S. industry research as it specifically related to our business continues to assist us in our strategic decision making today. Barb played a significant role in all our launch marketing and business plans, and added value with creative solutions to time-sensitive issues in her unique, energy-charged, enthusiastic style."
Sarah Pacey
Director of Marketing
Star Choice Communications, Canada
"Barbara Sullivan Roehrig and B.G. Marketing played a key role in the development of the Television Games Network (TVG) satellite carriage strategy. B.G. Marketing performed competitive carriage analysis among the various satellite television providers, helped TVG formulate its satellite customer research and assisted in making key satellite industry contacts. Sullivan Roehrig's responsiveness, enthusiasm for the project and comprehensive industry knowledge were superb. We felt that we got great value for our money working with Barbara and B.G. Marketing!"
Martin Gray
Vice President of Marketing
Television Games Network (TVG), U.S.
"B.G. Marketing helped us with our general marketing strategy and launch plans for Buford's new digital services. Barbara brought outstanding hands-on experience and a practical approach to our team that was very effective. Barbara brought us to the next level in our thinking about how to position and market our digital services."
Ron Martin
COO
Buford Cable Television, U.S.
"FutureTrak International had the pleasure of meeting Barbara Sullivan Roehrig of B.G. Marketing at a conference in Anaheim, California in '97. She was a keynote speaker at the conference and it was during that speech that we knew she was the perfect match for FutureTrak. B.G. Marketing has done a phenomenal job as a consultant for FutureTrak. Ms. Sullivan Roehrig has handled several different projects for us including communications with major industry leaders, numerous public relations activities, and several other relationship building activities. Due to her efforts, FutureTrak press interviews at the '98 SBCA show in Nashville exceeded any previous show and the exposure received was extremely positive.
She does a fabulous job and is consistently a pleasure to work with. Her insights on both marketing issues and public relations are invaluable. As the Director of Marketing for FutureTrak, I consider myself incredibly lucky to have found a consultant like Barbara. She not only makes several aspects of my job a little easier but I look forward to every new project that I will be working on with her. FutureTrak is expecting a very long term relationship with B.G. Marketing."
Stefanie Haden
Director of Marketing
FutureTrak International, Worldwide
"Ms. Sullivan Roehrig was very responsive, working with us on a critical piece in our marketing strategy for digital cable TV. Her broad experience is an invaluable resource, giving us insight into the competitive realities we now face."
Keith Tyrrell
Director - Digital Cable TV
FrontierVision Partners, L.P., U.S.
"I wanted to let you know how much we at Z Music Television appreciated your help in our DBS presentations. Not only did we feel very prepared with the materials we specifically designed for them with your help, but we also were very prepared for the questions that came up in our meeting. It was almost spooky how you knew (almost to the word) what they would ask and want. Thanks again for your wise counsel."
John Brewster
Manager of Distribution & Affiliate Relations
Z Music Television, U.S.
"CommTek Communications, Publisher of Satellite Direct, Satellite Orbit and TV Online magazines, made the decision to create a Custom Publishing Division and contracted the services of Barbara Sullivan Roehrig to assist this expansion.
Barbara was very instrumental in assisting CommTek with securing successful, profitable publishing agreements with the Star Choice Network in Canada and U.S. West Cable Services. Through her vast network, she also created solid alliances with CommTek and B.E.T. (Black Entertainment Television Network), Primestar Network, DirecTV and TVN.
Barbara is a very reputable, highly respected individual in her field as well as with her peers and would be a major asset to any Organization or Corporation that retains her services."
George Macedon
Chief Executive Officer
CommTek Communications Corporation
Coaching
New Business Start-Ups
"Barbara Sullivan Roehrig's career coaching is very effective. I got results very quickly on defining my goals, and we worked together on tactics to improve my business. She was also very good at holding me to my plans to meet my goals. "
Paul Ernst
Ernst Research Solutions
Executive Coaching
"As an executive, it is difficult to truly get coaching that's insightful and pertinent to your exact situation. Somehow, Barbara always provides the necessary direction and strategies that I need in my career to further my responsibilities and increase my exposure in a very competitive business. She's been very reliable in a number of time-sensitive issues."
Vice President
Leading cable provider
Transition Coaching
"Barbara was instrumental in coaching me through a significant career opportunity. First, she gave me background information on the telecommunications industry. Then she worked with me to prepare for the interview by suggesting key questions and topics that would likely be discussed. Finally, she guided me through compensation negotiations by quantifying my current net value and advising on the fair market value of my skill sets.
Barbara would be an asset to any professional individual who is seeking an opportunity in the telecommunications industry. Her combination of knowledge, expertise and contacts within the industry make her an invaluable asset for the job-seeking process."
Director in marketing management
Leading telecommunications provider
Middle Management Coaching
"Barbara Sullivan Roehrig is the best! She has worked with me on resume writing, taught and supervised me when it came time for salary negotiations and gave me guidance regarding career goals and offers that I received all because of the resume that worked. I will continue to look to Barbara and highly recommend her! Many people can benefit from her expertise and experience."
Janet Coppler
Office Manager
Zolo Technologies, Inc.
First Career Coaching
"Had it not been for Barbara, I would still not be able to go through my almost 3 hours of grueling interviews. Barbara guided me with her patience, understanding, knowledge and vast experience. She worked with me on my resume and letter, my interviewing skills, my handshake, my gait, and not only how to answer questions, but also how to ask questions. I walked into the interviews with great confidence and the rest is history or should I say the beginning."
Dechen Bhutia
Quality Assurance Engineer
Quark, Inc.
Life Coaching & Career Changes
"Each time I wanted to make things easier, Barbara nudged me in the more difficult but more excellent way. I wanted to run away from the things I am not good at yet she wanted me to lean into and face the fears and the anxiety these things produced. She read me well and I am a stronger and more courageous man for it. During our sessions, my thoughts for the future I wanted to create for myself would just spew. Talk about brain dump for the things I've been wanting or needing to face. Thanks Barbara! I am very focused and good things are already presenting themselves that would not have been that recognizable if I had not spent the time with you."
Gary Mason
DPS MIS Teacher
"I've known Barbara as a consultant since 1997. In that space, she has always been one of the best marketing consultants around. However, Barbara has always been more than a marketing professional to me. She's also been a wonderful friend and has never hesitated in providing helpful advice when needed someone to get me back on track. Barbara was always there and never asked for anything in exchange. When I heard that Barbara was extending her business to include life coaching, I knew that when the timing was right, I'd engage her to work with me in this space.
In my first meeting with Barbara, I knew I'd made the right decision in allowing her to be my career and life coach. What I like about Barbara in this role, is her ability to play many roles as my coach and she's willing to hold me to the fire should I stray from our co-created action plans.
I would strongly recommend Barbara for anyone looking for a coach that will get you to think about who you are related to the career you are looking for, or the problem you are facing. Barbara is not afraid to ask the tough questions and she is persisten in driving her clients to complete tasks and do the work."
Doug Smith
Regional Sales Manger
Peregrine Communications
"Barbara was instrumental in helping me change fields and re-energizing my career. After 10 years in food & beverage, I was bored. Barbara went through my food-centric resume line by line to make it more applicable to telecommunications, and gave me ideas about how to network and where to look for a new position. More importantly, her coaching just gave me the confidence that other industries would value my background & skills. I am extremely happy in my new telecom position. My switch would not have been possible without the efforts of B.G. Marketing!"
Tara Taylor, Marketing Manager
Small Business Markets
AT&T Broadband Business Services
Matching A College To Me
"Picking a college was one of the most confusing and stressful times in my life. I was constantly reading different books and college reviews online. And after applying to 11 different schools and visiting most of them, I still felt like like I was getting nowhere. How was I supposed to know what I wanted to do for the next 4 years of my life which could in the end affect my entire life going forward? The decision time seemed like it came so fast so I enlisted the help of Barbara Roehrig. Barbara was excellent at helping me figure out what aspects really mattered to me. She didn't tell me what school to choose but rather she helped me organize my thoughts so that I could make the decision on my own. I do not think I could have made the decision without her and I was extremely confident with taking this huge step in my life. I would recommend anyone who is going through something similar to see her! "
Kate Donovan
Energy Efficiency Specialist
Energy Industries LLC