"In the spring of 2008, we found ourselves in need of some short term marketing leadership as we evaluated the direction we wanted to take our marketing department. Barbara was recommended by a trusted colleague as a person who could "hit the ground running". We needed someone who understood all aspects of marketing in the competitive, multi-platform broadband sector, and who could help to keep the marketing engine running. Barbara stepped right in and worked tirelessly to come up to speed and take the reins of our marketing initiatives. Her commitment to excellence and her ability to work whatever hours were necessary to achieve success helped to keep the company on track. A consulting agreement that started as a two month contract stayed in place for almost six months as Barbara continued to demonstrate her value to our company. If you are looking for a marketing professional who will be committed to the success of your company, then Barbara will fit right in."
Randy Watson
COO Ygnition Networks
"Mission
Impossible! No problem. BG Marketing (AKA Barbara Sullivan Roehrig)
delivered big time for Court TV. Guaranteed. You won't
find a more tenacious individual in the communications
business. As a marketer, she understands what it means
to cut through the clutter. As a competitor, she knows
what it takes to win a war. She was the fuse in the
distribution success of Court TV. Her acute competitive
spirit, diligence and ability to get the results we
critically needed was amazing. She always keeps the
project moving and you'll know exactly where the project
stands on a moment's notice. I'm talking results, not
theory. A truly fantastic consulting experience."
--Bob
Rose, EVP Court TV
"At
my first start-up company in the early 1990s, Barbara
assisted me with the rollout of the first online distribution
center for cell phones. Seven years later, when I
started my next company I immediately went looking for
Barbara. Most early stage companies only dream of having
a world-class marketing department, with Barbara as
our outsourced VP of Marketing we have it! From naming
our company to shaping our message and setting web site
goals, Barbara has been invaluable to me and our organization.
And the financial person in me appreciates the fact
that she is incredibly productive resulting in the most
extraordinary cost to benefit ratio. Anyone who wants
to know more about the benefits of working with Barbara
need only write to me! "
Trent
S. Sutton
President
and Founder
Purelink.net
tsutton@quintess.com
"Time
and knowledge are two very valuable commodities. We
needed to quickly accelerate our understanding of an
industry and Barbara aggressively and enthusiastically
tackled our project, allowing us to make investment
decisions faster and with greater conviction."
--
Peter Lewis, Investment Banking Industry
"B.G.
Marketing enhanced our marketing initiatives by providing
us with key U.S. learnings for our business and insight
into how best to bring a new product to market. Barb helped
us create our marketing strategy and provided us with
important pointers for execution. B.G. Marketing was an
incredibly valuable resource to us initiating and managing
programmer relationships. Her insights, analysis and interpretations
of U.S. industry research as it specifically related to
our business continues to assist us in our strategic decision
making today. Barb played a significant role in all our
launch marketing and business plans, and added value with
creative solutions to time-sensitive issues in her unique,
energy-charged, enthusiastic style."
--Sarah Pacey, Director of
Marketing, Star Choice Communications, Canada
"Barbara Sullivan Roehrig and B.G. Marketing played a key role
in the development of the Television Games Network (TVG)
satellite carriage strategy. B.G. Marketing performed
competitive carriage analysis among the various satellite
television providers, helped TVG formulate its satellite
customer research and assisted in making key satellite
industry contacts. Sullivan Roehrig's responsiveness,
enthusiasm for the project and comprehensive industry
knowledge were superb. We felt that we got great value
for our money working with Barbara and B.G. Marketing!"
--
Martin Gray, Vice President of Marketing, Television Games
Network (TVG), U.S.
"B.G.
Marketing helped us with our general marketing strategy
and launch plans for Buford's new digital services. Barbara
brought outstanding hands-on experience and a practical
approach to our team that was very effective. Barbara
brought us to the next level in our thinking about how
to position and market our digital services."
--
Ron Martin
COO, Buford Cable Television, U.S.
"FutureTrak
International had the pleasure of meeting Barbara Sullivan Roehrig of B.G. Marketing at a conference in Anaheim,
California in '97. She was a keynote speaker at the conference
and it was during that speech that we knew she was the
perfect match for FutureTrak. B.G. Marketing has done
a phenomenal job as a consultant for FutureTrak. Ms. Sullivan
Roehrig has handled several different projects for us
including communications with major industry leaders,
numerous public relations activities, and several other
relationship building activities. Due to her efforts,
FutureTrak press interviews at the '98 SBCA show in Nashville
exceeded any previous show and the exposure received was
extremely positive.
She
does a fabulous job and is consistently a pleasure to
work with. Her insights on both marketing issues and public
relations are invaluable. As the Director of Marketing
for FutureTrak, I consider myself incredibly lucky to
have found a consultant like Barbara. She not only makes
several aspects of my job a little easier but I look forward
to every new project that I will be working on with her.
FutureTrak is expecting a very long term relationship
with B.G. Marketing."
--
Stefanie Haden, Director of Marketing, FutureTrak International,
Worldwide
"Ms.
Sullivan Roehrig was very responsive, working with us on a critical
piece in our marketing strategy for digital cable TV.
Her broad experience is an invaluable resource, giving
us insight into the competitive realities we now face."
--
Keith Tyrrell, Director - Digital Cable TV, FrontierVision
Partners, L.P., U.S.
"I
wanted to let you know how much we at Z Music Television
appreciated your help in our DBS presentations. Not only
did we feel very prepared with the materials we specifically
designed for them with your help, but we also were very
prepared for the questions that came up in our meeting.
It was almost spooky how you knew (almost to the word)
what they would ask and want. Thanks again for your wise
counsel."
--
John Brewster, Manager of Distribution & Affiliate
Relations, Z Music Television, U.S.
"CommTek
Communications, Publisher of Satellite Direct, Satellite
Orbit and TV Online magazines, made the decision to create
a Custom Publishing Division and contracted the services
of Barbara Sullivan Roehrig to assist this expansion.
Barbara
was very instrumental in assisting CommTek with securing
successful, profitable publishing agreements with the
Star Choice Network in Canada and U.S. West Cable Services.
Through her vast network, she also created solid alliances
with CommTek and B.E.T. (Black Entertainment Television
Network), Primestar Network, DirecTV and TVN.
Barbara
is a very reputable, highly respected individual in her
field as well as with her peers and would be a major asset
to any Organization or Corporation that retains her services."
--
George Macedon, Chief Executive Officer, CommTek Communications
Corporation
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