"In the spring of 2008, we found ourselves in need of some short term marketing leadership as we evaluated the direction we wanted to take our marketing department.  Barbara was recommended by a trusted colleague as a person who could "hit the ground running".  We needed someone who understood all aspects of marketing in the competitive, multi-platform broadband sector, and who could help to keep the marketing engine running.  Barbara stepped right in and worked tirelessly to come up to speed and take the reins of our marketing initiatives.  Her commitment to excellence and her ability to work whatever hours were necessary to achieve success helped to keep the company on track.  A consulting agreement that started as a two month contract stayed in place for almost six months as Barbara continued to demonstrate her value to our company.  If you are looking for a marketing professional who will be committed to the success of your company, then Barbara will fit right in."

Randy Watson

COO Ygnition Networks

"Mission Impossible! No problem. BG Marketing (AKA Barbara Sullivan Roehrig) delivered big time for Court TV. Guaranteed. You won't find a more tenacious individual in the communications business. As a marketer, she understands what it means to cut through the clutter. As a competitor, she knows what it takes to win a war. She was the fuse in the distribution success of Court TV. Her acute competitive spirit, diligence and ability to get the results we critically needed was amazing. She always keeps the project moving and you'll know exactly where the project stands on a moment's notice. I'm talking results, not theory. A truly fantastic consulting experience."

--Bob Rose, EVP Court TV

"At my first start-up company in the early 1990s, Barbara assisted me with the rollout of the first online distribution center for cell phones.   Seven years later, when I started my next company I immediately went looking for Barbara. Most early stage companies only dream of having a world-class marketing department, with Barbara as our outsourced VP of Marketing we have it! From naming our company to shaping our message and setting web site goals, Barbara has been invaluable to me and our organization.   And the financial person in me appreciates the fact that she is incredibly productive resulting in the most extraordinary cost to benefit ratio. Anyone who wants to know more about the benefits of working with Barbara need only write to me! "

Trent S. Sutton

President and Founder

Purelink.net

tsutton@quintess.com

"Time and knowledge are two very valuable commodities. We needed to quickly accelerate our understanding of an industry and Barbara aggressively and enthusiastically tackled our project, allowing us to make investment decisions faster and with greater conviction."

-- Peter Lewis, Investment Banking Industry


"B.G. Marketing enhanced our marketing initiatives by providing us with key U.S. learnings for our business and insight into how best to bring a new product to market. Barb helped us create our marketing strategy and provided us with important pointers for execution. B.G. Marketing was an incredibly valuable resource to us initiating and managing programmer relationships. Her insights, analysis and interpretations of U.S. industry research as it specifically related to our business continues to assist us in our strategic decision making today. Barb played a significant role in all our launch marketing and business plans, and added value with creative solutions to time-sensitive issues in her unique, energy-charged, enthusiastic style."


--Sarah Pacey, Director of Marketing, Star Choice Communications, Canada


"Barbara Sullivan Roehrig and B.G. Marketing played a key role in the development of the Television Games Network (TVG) satellite carriage strategy. B.G. Marketing performed competitive carriage analysis among the various satellite television providers, helped TVG formulate its satellite customer research and assisted in making key satellite industry contacts. Sullivan Roehrig's responsiveness, enthusiasm for the project and comprehensive industry knowledge were superb. We felt that we got great value for our money working with Barbara and B.G. Marketing!"

-- Martin Gray, Vice President of Marketing, Television Games Network (TVG), U.S.


"B.G. Marketing helped us with our general marketing strategy and launch plans for Buford's new digital services. Barbara brought outstanding hands-on experience and a practical approach to our team that was very effective. Barbara brought us to the next level in our thinking about how to position and market our digital services."

-- Ron Martin
COO, Buford Cable Television, U.S.


"FutureTrak International had the pleasure of meeting Barbara Sullivan Roehrig of B.G. Marketing at a conference in Anaheim, California in '97. She was a keynote speaker at the conference and it was during that speech that we knew she was the perfect match for FutureTrak. B.G. Marketing has done a phenomenal job as a consultant for FutureTrak. Ms. Sullivan Roehrig has handled several different projects for us including communications with major industry leaders, numerous public relations activities, and several other relationship building activities. Due to her efforts, FutureTrak press interviews at the '98 SBCA show in Nashville exceeded any previous show and the exposure received was extremely positive.

She does a fabulous job and is consistently a pleasure to work with. Her insights on both marketing issues and public relations are invaluable. As the Director of Marketing for FutureTrak, I consider myself incredibly lucky to have found a consultant like Barbara. She not only makes several aspects of my job a little easier but I look forward to every new project that I will be working on with her. FutureTrak is expecting a very long term relationship with B.G. Marketing."

-- Stefanie Haden, Director of Marketing, FutureTrak International, Worldwide


"Ms. Sullivan Roehrig was very responsive, working with us on a critical piece in our marketing strategy for digital cable TV. Her broad experience is an invaluable resource, giving us insight into the competitive realities we now face."

-- Keith Tyrrell, Director - Digital Cable TV, FrontierVision Partners, L.P., U.S.


"I wanted to let you know how much we at Z Music Television appreciated your help in our DBS presentations. Not only did we feel very prepared with the materials we specifically designed for them with your help, but we also were very prepared for the questions that came up in our meeting. It was almost spooky how you knew (almost to the word) what they would ask and want. Thanks again for your wise counsel."

-- John Brewster, Manager of Distribution & Affiliate Relations, Z Music Television, U.S.


"CommTek Communications, Publisher of Satellite Direct, Satellite Orbit and TV Online magazines, made the decision to create a Custom Publishing Division and contracted the services of Barbara Sullivan Roehrig to assist this expansion.

Barbara was very instrumental in assisting CommTek with securing successful, profitable publishing agreements with the Star Choice Network in Canada and U.S. West Cable Services. Through her vast network, she also created solid alliances with CommTek and B.E.T. (Black Entertainment Television Network), Primestar Network, DirecTV and TVN.

Barbara is a very reputable, highly respected individual in her field as well as with her peers and would be a major asset to any Organization or Corporation that retains her services."

-- George Macedon, Chief Executive Officer, CommTek Communications Corporation

 

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