Marketing Services
EXPERTISE
- Cable and direct broadcast satellite (DBS) industry
- Cellular/wireless industry
- Competitive intelligence reporting, DBS and industry marketplace activities analysis and client-specific recommendations
- Launches/new business marketplace roll-outs
- Vendor management, negotiations, RFP process and benchmarking
- Consumer and business-to-business marketing
- Branding, direct response and retail marketing
- Cost-effective solutions execution
- Virtual creative, PR, media buying, research, call center, copywriting and all needed marketing personnel resources
- Company internal communications, messaging, enthusiasm building and educational roll-outs/paradigm shifts
- Access to research resources including studies conducted by Nielsen, BETA, MRI and Simmons; as well as customized research and analysis tailored to clients' individual sales and marketing needs
CORE COMPETENCIES
- Marketing strategy
- Marketing tactics
- Campaign/project development
- Relationship development
- Juggling multiple projects simultaneously
- Expedient and cost-effective executions
- Accurate advice
- On-the-spot brainstorming and devil's advocate role-playing
- Speech coaching
- Communications
- Marketing, database mining, advertising, public relations, Internet, consumer and business-to-business approaches
- Business development
- Training