• Cable and direct broadcast satellite (DBS) industry
• Cellular/wireless industry
• Competitive intelligence reporting, DBS and industry marketplace activities analysis and client-specific recommendations
• Launches/new business marketplace roll-outs

• Vendor management, negotiations, RFP process and benchmarking
• Consumer and business-to-business marketing
• Branding, direct response and retail marketing
• Cost-effective solutions execution
• Virtual creative, PR, media buying, research, call center, copywriting and all needed marketing personnel resources
• Company internal communications, messaging, enthusiasm building and educational roll-outs/paradigm shifts
• Access to research resources including studies conducted by Nielsen, BETA, MRI and Simmons; as well as customized research and analysis tailored to clients' individual sales and marketing needs

CORE COMPETENCIES

• Marketing strategy
• Marketing tactics
• Campaign/project development
• Relationship development
• Juggling multiple projects simultaneously

• Expedient and cost-effective executions
• Accurate advice
• On-the-spot brainstorming and devil's advocate role-playing
• Speech coaching
• Communications
• Marketing, database mining, advertising, public relations, Internet, consumer and business-to-business approaches
  
• Business development
• Training