BG Marketing -- Outsourced senior-level marketing consulting

President B.G. Marketing, Inc. Denver, CO 1996-present
Responsibilities include developing all new business and handling all client relations. Clients are either new businesses/start ups or established companies in competitive marketplaces. Services include all branding, re/launching initiatives, strategic planing, customized competitive intelligence reports and career coaching Companies best suited are ones who want the caliber of executive marketing without the cost, prefering to outsource

Vice President of Marketing/(executive officer) EchoStar Communications Corp. Englewood, CO 1995-1996
Responsibilities included managing all advertising, public relations, direct marketing, in-house Creative Services area, marketing communications, multi-channel distribution marketing support, event marketing, on-screen look, branding, and affinity marketing relationships nationally while supporting marketing initiatives of international operations in over 80 countries. Launched new DBS brand domestically for the public company, 3/96.

Vice President of Marketing (executive officer) Verizon Communications (formerly CommNet Cellular Inc.) Englewood, CO 1993-1995
Responsibilities included managing all marketing initiatives for 60 cellular markets in 8 states, primarily in rural America. Marketing included all research, marketing communications, support for investor relations, branding, advertising, public relations, competitive intelligence, and direct response. Changed the name, logo and identity of the public company, 9/93.

Director of Advertising and Public Relations (executive loan) MobiLink Walnut Creek, CA 1992-1993
Elected to be on Implementation Team of 7 to start an alliance of cellular carriers across 600 markets in the U.S. and Canada. Managed the advertising agency (Saatchi & Saatchi, NYC), public relations (Burson-Marstellar, NYC) and naming firm (Anspach, Grossman & Portugal). Responsibilities included pitching carriers to be involved in alliance, negotiating and persuading their respective marketing areas once licensee arrangements were secured, and supporting all carriers with national branding initiatives.

Area Marketing Manager Verizon Wireless (formerly PacTel Cellular, then AirTouch) Sacramento, CA 1989-1993
Marketing Communications Manager
Responsibilities included managing all marketing including a telemarketing operation, advertising, public relations, marketing communications, and competitive intelligence for the Northern California region including Reno, NV.

Advertising Manager Wheels of Marketing Sacramento, CA 1988-1989
Managed all advertising, public relations, branding and marketing communications for in-house advertising agency servicing 19 automotive dealerships in 7 states.

Director of Marketing J.E.C. Advertising Boston, MA 1987-1988
Ran in-house advertising and public relations agency for automotive mega-dealer in Boston area with 25 dealerships spanning 3 states. Implemented a branding and advertising positioning campaign still being used today.

Marketing/Media Buying Consultant Mervyn's Corporation Hayward, CA 1986
Hired as a subcontractor to support national media buying operation. Worked with Media Management Plus software to coordinate broadcast buys. Supported all competitive intelligence planning, execution and related analysis.

Director of Public Relations A.B. Phillips & Co. Boston, MA 1985-1987
Account Executive
Copywriter
Started as a copywriter writing and producing television, radio, print, outdoor and direct mail for full-service Boston advertising agency. Started servicing accounts to greater degree, was promoted to Account Executive and put in-charge of all new business. Determined that majority of clients needed public relations servicing, started separate billing public relations division. Accounts included automotive, restaurant and real estate clientele.

			*President B.G. Marketing, Inc.* Denver, CO 1996-present Responsibilities include developing all new business and handling all client relations. Clients are either new businesses/start ups or established companies in competitive marketplaces. Services include all branding, re/launching initiatives, strategic planing, customized competitive intelligence reports and career coaching Companies best suited are ones who want the caliber of executive marketing without the cost, prefering to outsource *Vice President of Marketing/(executive officer) EchoStar Communications Corp.* Englewood, CO 1995-1996 Responsibilities included managing all advertising, public relations, direct marketing, in-house Creative Services area, marketing communications, multi-channel distribution marketing support, event marketing, on-screen look, branding, and affinity marketing relationships nationally while supporting marketing initiatives of international operations in over 80 countries. Launched new DBS brand domestically for the public company, 3/96. *Vice President of Marketing (executive officer) Verizon Communications (formerly CommNet Cellular Inc.)* Englewood, CO 1993-1995 Responsibilities included managing all marketing initiatives for 60 cellular markets in 8 states, primarily in rural America. Marketing included all research, marketing communications, support for investor relations, branding, advertising, public relations, competitive intelligence, and direct response. Changed the name, logo and identity of the public company, 9/93. *Director of Advertising and Public Relations (executive loan) MobiLink* Walnut Creek, CA 1992-1993 Elected to be on Implementation Team of 7 to start an alliance of cellular carriers across 600 markets in the U.S. and Canada. Managed the advertising agency (Saatchi & Saatchi, NYC), public relations (Burson-Marstellar, NYC) and naming firm (Anspach, Grossman & Portugal). Responsibilities included pitching carriers to be involved in alliance, negotiating and persuading their respective marketing areas once licensee arrangements were secured, and supporting all carriers with national branding initiatives. *Area Marketing Manager Verizon Wireless (formerly PacTel Cellular, then AirTouch)* Sacramento, CA 1989-1993 Marketing Communications Manager Responsibilities included managing all marketing including a telemarketing operation, advertising, public relations, marketing communications, and competitive intelligence for the Northern California region including Reno, NV. *Advertising Manager Wheels of Marketing* Sacramento, CA 1988-1989 Managed all advertising, public relations, branding and marketing communications for in-house advertising agency servicing 19 automotive dealerships in 7 states. *Director of Marketing J.E.C. Advertising* Boston, MA 1987-1988 Ran in-house advertising and public relations agency for automotive mega-dealer in Boston area with 25 dealerships spanning 3 states. Implemented a branding and advertising positioning campaign still being used today. *Marketing/Media Buying Consultant Mervyn's Corporation* Hayward, CA 1986 Hired as a subcontractor to support national media buying operation. Worked with Media Management Plus software to coordinate broadcast buys. Supported all competitive intelligence planning, execution and related analysis. *Director of Public Relations A.B. Phillips & Co.* Boston, MA 1985-1987 Account Executive Copywriter Started as a copywriter writing and producing television, radio, print, outdoor and direct mail for full-service Boston advertising agency. Started servicing accounts to greater degree, was promoted to Account Executive and put in-charge of all new business. Determined that majority of clients needed public relations servicing, started separate billing public relations division. Accounts included automotive, restaurant and real estate clientele.
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